Alexi von Eldik, founder of Cru8, had a theory that eating a high-raw, mostly plant-based diet would positively affect work productivity and well-being. She set out to prove this theory through her MSc (Organisational Psychology, City University) thesis research. 

Research shows that a high-raw, gluten, dairy and refined-sugar free diet not only significantly enhances work productivity but emotional well-being. Cru8 was set up with the purpose of transforming eating habits through its detox delivery business. The innovative, nutrient-dense superfood products are now available at Selfridges, Wholefoods Market, Planet Organic, Revital and a number of other independent health food stores and at the Cru8 flagship deli in Chelsea.